Family has always been at the heart of Smoker Holler. Glenn Haynes, a Knoxville native, and Naomi (Headrick) Haynes, a Wears Valley native, along with their three sons, opened the campground in 2003 after successful careers as small business owners. Glenn owned and operated Knoxville Trailer Service, while Naomi owned and managed several beauty salons throughout Sevier County. Both the Haynes and Headrick families also share deep roots in beef cattle farming, a tradition that continues to connect them to the land, values, and heritage of East Tennessee.
Following Glenn's passing in 2016, Naomi has continued to lead and improve the campground, dedicating countless hours to creating the peaceful, family-friendly atmosphere guests enjoy today. In recent years, her son Aaron and daughter-in-law Brandi have become increasingly involved in the day-to-day operation and future stewardship of Smoker Holler. Together, the family remains committed to preserving the campground's welcoming spirit, honoring its rich Smoky Mountain heritage, and helping guests create lasting memories for generations to come.